Description
The Ford F-150, described as "built to withstand the end of the world," is the centerpiece of a bold campaign by Ford Ecuador and BBA. Through extreme tests surpassing those of Tesla's Cybertruck, the F-150 proved its unparalleled durability, enduring apocalyptic scenarios with advanced technology and robust design. This campaign, featuring striking visuals and a powerful manifesto, establishes the F-150 as a symbol of resilience, demonstrating that when everything else fails, this is the vehicle to rely on.
This professional campaign titled 'F-150 - Built to withstand the end of the world' was published in Ecuador in December, 2024. It was created for the brand: Ford, by ad agency: BBA Ecuador. This Digital, OOH Outdoor, and Print media campaign is related to the Automotive industry and contains 4 media assets. It was submitted about 1 month ago.
Credits
Creative Executive Officer: Bryan Recalde
Chief Operating Officer: Francisco Villamarín
General Account Director: Francisca Frisch
Creative Director: Luis Barrera
Creative: Iván Terán
Creative: Andrés Ramírez
Post Production: Alejandra Jarrín
Art Director: Iván Terán
Account Director: Paola Frías
Account Executive: Ana Andrade
Brand Manager: Daniel Yánez
