Promotional poster for the immersive "Distractions" VR experience for the Road Safety Authority. The experience takes the user through immersive worlds of either texting and driving or fatigue driving - our poster is a way of bringing it to life in order to bring users to this shocking, unforgettable, intensely distracting experience.

This professional campaign titled 'Eyes' was published in Ireland in September, 2019. It was created for the brand: Road Safety Authority Ireland, by ad agency: BBDO. This Print medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 4 years ago by Senior Art Director: Clayton Homer.


Advertising Agency: BBDO Dublin, Dublin, Ireland
Client: Christine Hegarty
Client: Brian Farrell
Account Director: Ken Kerr
Finished Artist: Angela Grishin
Retoucher: Paul Stokoe
Photographer: Liam Murphy
Art Director: Clayton Homer
Copywriter: Dillon Elliott
Executive Creative Director: Dylan Cotter
Junior Creatives: Laura O'Carroll, Lucy Mortell


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