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Experiential Marketing, Sweat, Experiential marketing, La...

Agency: Jack Morton


The shoot was centred on an experiential marketing exercise; Marvin Joseph (photographer) had to perform/execute twelve images over two days on a make-shift set outside Customs house in the heart of Circular Quay, Sydney, Australia July 2007. There was an estimated audience of 50,000 passers by that 'experienced' a fashion shoot in progress with high-end talent and a production fit for a motion picture.

This NSFW professional campaign titled 'Experiential Marketing, Sweat, Experiential marketing, La...' was published in Australia in September, 2007. It was created for the brand: Sony, by ad agency: Jack Morton. This Ambient medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted over 16 years ago.


Advertising Agency: Jack Morton Worldwide, Australia
Creative Director: Philip McDougall
Art Direction: Marvin Joseph
Photographer: Marvin Joseph repped by Maynard Imaging
Additional credits: Rhonda May Hair & Make-up repped, Bianca Chong Fashion Stylist


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