In this campaign, we sought to illuminate the profound impact of the renowned Nescafé brand on our daily lives. Because we realized that Nescafé, which is easily integrated into our lives with its taste and preparation, gives us the necessary inspiration and energy with every cup.
Based on this, we aimed to explain that Nescafé is not just a mug of coffee. We prepared an inclusive campaign with designs such as outdoor, social media sharing, printing. While doing this, we benefited from the design programs, the color and slogan of the brand, and the products.
This is how we explained the emotions aroused in people with a cup of Nescafé and its results.
This student campaign titled 'Expect more from every cup' was published in Turkey in June, 2023. It was created for the brand: Nescafe, by ad school: University Sakarya. This Design, Digital, and Outdoor media campaign is related to the Food industry and contains 12 media assets. It was submitted 3 months ago by Jandali Rifai: Baraa.
Art direction: Baraa Jandali Rifai
Copywriting: Burcu Dinibutunoglu
Motion: Omar Reyhan