Salvation Army

Ex-Valentine's Day

Agency: McCann


The Salvation Army promotes a new date on the promotional calendar: Ex-Valentine’s Day. Because you need to get rid of what reminds you of your ex, and these things could be very helpful to people who need it. So “too bad it's over. But since it’s over, donate”.

This professional campaign titled 'Ex-Valentine's Day' was published in Brazil in April, 2013. It was created for the brand: Salvation Army, by ad agency: McCann. This Film medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 11 years ago.


Advertising Agency: WMcCann, Sao Paulo, Brazil
Chief Creative Officer: Washington Olivetto
Creative Director: Milton Mastrocessario
Creatives: Carolina Markowicz, Fabiano de Queiroz
Media planning: Paula Marsilli, Viviane Vela, Kauê Guerrero, Fernanda Oya, Giovanna Novaes
RTVC: Regina Knapp e Arlete Piccinini
Production Company: Vetor Zero Lobo
Film Director: Gabriel Nóbrega
Director of Photography: Beto Hacker
Animation: Paulo Pássaro, D. Lee
Post Production: Felipe Seixas
Sound Production / Soundtrack: Zeeg
Operation director: Vera Dreckmann
Graphic Production: Marcelo Hack, Marcelo Pinto, Ricardo Rodrigues
Art Buyer: Ricardo Lívio, Zizi Damasco
Illustrator: Pict Estúdio
Web Production: Funn-Digital
Account Service: Maximiliano Lacerda, Roberta Julianelli, Ronald Alaby
Project Manager: Julia Soares

Salvation Army
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