ADVERTISING

EVO

Here’s the switch!


Agency: Invisible

Description

This film turns a simple household object into a silent witness.
We rarely think about switches They’re just… there
Always within reach, always expected to respond
But if you pay attention, they go through a lot.
Pressed with wet hands.
Used in a rush.
Hit in frustration.
Relied on at the end of long, exhausting days.

This film Built around a series of everyday, insight driven situations inspired by Egyptian homes, the film captures moments that feel deeply local yet instantly universal.
From rushed mornings and late night routines, to small tensions, distractions, and habits we don’t even notice anymore.
This idea reframes the switch as something constantly under pressure quietly handling the chaos, the repetition, and the unpredictability of real life.
Through a rhythmic, observational script, the film highlights how we treat switches like they’re indestructible… until they’re not.
Because when something is used this often, this carelessly, durability stops being a feature and becomes a necessity.
That’s where Evo comes in built with the kind of quality that doesn’t just work, but keeps up with real

This professional campaign titled 'Here’s the switch!
' was published in Egypt in May, 2026. It was created for the brand: EVO, by ad agency: Invisible. This Film medium campaign is related to the Electronics, Technology industry and contains 4 media assets. It was submitted about 19 hours ago by Director / Creative writer: Mohamed Yasser.

Credits

Director: @moyassser_
Creative: @sherraznasser
DP: @mostafamedhat
Art director: @nadaabdelmagied
Agency: @invisible.mediahouse
Production: @moos.productioneg @moustafaabdelsabour
Executive producer: @hamadsamir
Producer: @youmnalaboudy
Line producer: @jana_matar
Editor: @saleheltahan88
Stylist: @lamaonfit98
Colorist: @al.maghraby
Sound design: @dona_zecus
VO & music: @mdyokr
1 AD: @hadymahmoud
2AD: @shadenhelmy_
AC: @xmohamedtamer
Assistant Art Director: @monicaemmanuel_
Typography: @byroshdy

ADVERTISING

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