General Motors

EVil Is Back For Good

Agency: McCann Detroit


The villainous mastermind with the indelible iron pinkie and cheeky smirk returns in General Motors’ Super Bowl LVI campaign, which brings the infamous Dr. Evil from the classic Austin Powers films “back for good.”
To help the automaker herald the return of actor/comedian Mike Myers’ iconic series and character after two decades during the biggest TV event of the year, multidisciplinary content creation studio AFX Creative has joined forces with agency McCann Detroit to weave a comedic, visual effects-driven narrative that spotlights GM’s line of electric cars and eco-conscious focus. The auto giant’s Super Bowl effort, which reunites Myers with his Austin Powers co-stars including Rob Lowe (as “Young Number Two”) and Seth Green (“Scott Evil”), provided AFX Creative with an ideal platform to showcase its distinctive VFX capabilities and ingenuity.

This professional campaign titled 'EVil Is Back For Good' was published in United States in February, 2022. It was created for the brand: General Motors, by ad agency: McCann Detroit. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 2 years ago.


Creative Agency: McCann Detroit
Co-Chief Creative Officer: Chuck Meehan
Co-Chief Creative Officer: Brad Emmett
Group Creative Director: Rob Legato
Associate Creative Director: Michelle Musallam
Associate Creative Director: Nick Marine
Executive Integrated Producer: Hafeez Saheed
GM Global Business Lead & Chief Executive Officer Commonwealth: Grant Theron
EVP, Executive Account Director: Krysty Sagnia
Global Head of Strategy and Research: Diana Ceausu
VP, Account Director: Jason Dale
Account Supervisor: Amanda Cousino
Senior Account Executive: Randi Tate
Associate Director, Business Affairs: Stacy Swann
Manager, Business Affairs: Deb Sliva
VP, Broadcast Traffic Manager: Cynthia Noyes
Senior Talent Manager: Paula Price
Social Agency: Weber Shandwick
EVP, Client Experience: Steve Janisse
EVP, Integrated Media Strategy: Brad Burke
VP, Platform Strategy: Benjamin Klein
Group Creative Director: Tony Kause
Sr. Art Director: Tim Rocklage
Copywriter: Anna Jacobs
Senior Assoc. Project Management: Lama El-Sebai
VP, Client Experience: Shenetta Johnson
Jr. Assoc., Client Experience: Brittany Woods
Production Company: Bootleg Films UK
Director: Tim Kirkby
Cinematographer: Giles Nuttgens
Executive Producer: Greg Jordan
Line Producer: Ira Brooks
USA Production Support: Rocket Film
Managing Director: Sara Eolin
EP/Head of Production: Marla Whittaker
Editorial: Cosmo Street
Editor: Tom Scherma
Digital and Social Content Editor: Andrew Corrales
Executive Producer: Yvette Cobarrubius
Head of Production: Marie Mangahas
Producer: Yole Barrera
Visual Effects: AFX Creative
Creative Director/2D Supervisor: Chris Noellert
VFX Supervisor/3D Lead: Tom Connors
Composite Supervisor: Felix Thedeby
Senior Producer: Alex Michael
Production Coordinator: Giulia Rocca
Head of Production: Esther Minitser
Executive Producer: Nicole Fina
Managing Director: Mark Leiss
Color: AFX Creative
Colorist: Derek Hansen
Assistant Colorist: Zachary Hetlage
Color Producer: Jessica Amburgey
Music: George S. Clinton
Music by: George S. Clinton
Courtesy of New Line Productions, Inc.
Music and Sound Design: JSM Music
CEO/CCO: Joel Simon
VP/Executive Producer: Jeff Fiorello
Senior Producer: Norm Felker
Producer: Andrew Manning
Producer: Sharon Cha
Composer: Seamus Kilmartin
Composer: Cecil Campanero
Sound Designer: Nathan Kil
Stock Music
BMG Production Music
Audio Mix and Sound Design: Eleven Sound
Mixer/Sound Designer: Jeff Payne
Assistant Mixer: Andrew Smith
Executive Producer: Melissa Elston


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