ADVERTISING

Federal Realty

Everything You Want

Agency: January Third

Description

Federal Realty's shopping centers are a treasure trove of endless possibilities. From indulging in a fancy cocktail night out to savoring a delicious mocha paired with a delightful cookie, to finding the perfect cashmere sweater or comfy yoga pants - our shopping centers have it all. Our aim is simple yet extravagant: we have everything you want.

To convey the luxurious feel of our campaign, we used vibrant colors, mirrors, and jewels to create a dazzling visual experience. Shiny and translucent objects pair deep textures and intricate patterns for a rich visual style.

Our campaign was optimized on a monthly basis, resulting in increasing click-through-rates and decreasing cost-per-impressions. Season over season, CPMs have improved 10% on Instagram and 41% across Google platforms. As a result, the campaign has garnered over 65,000 conversions to date.

This professional campaign titled 'Everything You Want' was published in United States in March, 2023. It was created for the brand: Federal Realty, by ad agency: January Third. This Integrated, OOH Outdoor, and Print media campaign is related to the Fashion, Retail Services, and Sportswear industries and contains 6 media assets. It was submitted about 1 year ago by Partner: Maggie Winters of This January.

Credits

Creative Agency: January Third
Client: Federal Realty Investment Trust
Creative Directors: Zach Goodwin and Maggie Winters
Photographer: Ian Loring Shiver
Wardrobe: Christie Proud
Set Styling: Kelsi Windmiller
Producers: Robert Luessen and Jackie Ney

ADVERTISING

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