Everything you could ever want in a meal.

Consumers are seeking value in food purchases, but are constantly having to compromise.

Rising food prices have outpaced overall inflation rates in the last year and consumers are feeling it, both at the grocery store and at restaurants. Cooking at home may offer a cheaper/healthier option, but can’t stack up to the convenience of dining out. On the other hand, takeout and delivery come with an ever-growing list of fees and charges. Consumers are yearning for a nutritious, delicious, and convenient option that fits their budget, but it feels impossible to find.

INSIGHT
Outdated perceptions have kept consumers from choosing a meal that checks all of their boxes.
Certain brands/products have distorted consumer views of the frozen category, but a second look at Marie Callender’s and Healthy Choice might surprise many. Quality protein, made-from scratch sauces + pastas, and crisp vegetables - all at a fraction of the cost of dining out.

CREATIVE SOLUTION
Having it all can feel like a superpower - and you may want to see how far you can take it.
In our “Waiter” and “Sven” spots, our characters are surprised by how easily Marie Callender’s and Healthy Choice can deliver on everything they want in a meal. Packed with protein and quality ingredients at an affordable price, it almost feels like a cheat code that breaks the rules they’ve come to expect when buying food. This breakthrough sparks their imagination and begs the question - what else could I ask for if I’m getting everything I want in a meal?

“Phone Smack” and “Bag Smack” bring a tighter focus on the affordability angle of Marie Callender’s and Healthy Choice. With a fictional Delivery Spot as the foil, these spots shine a light on the frustration consumers feel with the rise in quantity and dollar amount of delivery fees we’ve unwillingly become accustomed to.