BONES is a dark drama thriller, consisting of 10 (45 minute) episodes. The Press Kit Box was created for the release of the official trailer. The main motive on the key visual of the show is a hammer used by the main character to avenge the rape of his sister by a local business man. That murder is both his personal breaking point and the point which sets the tone for the rest of the show. The cardboard box in which he hid the murder weapon was used as the inspiration for the BONES Press Kit Box. Inside the box we placed a real bloody hammer with an engraved BONES logo on the handle, a brochure inside of a bloody evidence bag, official T shirt and a QR code with a link to the official trailer. The box was sealed with a BONES duct tape, marked with a custom made slogan seal “Everything has a breaking point” and sent out to journalists, media outlets and influencers.
The main motive of the poster is the hammer Kosta Govorusa uses to avenge the rape of his sister by the local business man. That murder is both his personal breaking point and the point which propels the action of the show. The hammer was modified so it looks like a cross and that is the symbol of spiritual healing which the main characters pass as the show progresses.
This professional campaign titled 'Everything has a breaking point' was published in Bosnia and Herzegovina in July, 2020. It was created for the brands: Bones and Kosti, by ad agency: Aquarius. This Integrated medium campaign is related to the Media and TV and Streaming Promos industries and contains 7 media assets. It was submitted almost 3 years ago by Art Director: Aleksandar Zivanic of Aquarius.
Advertising Agency: Aquarius, Bosnia and Herzegovina
Creative Director: Dejan Sijuk
Art Director / Designer: Aleksandar Zivanic
Print Production: Boris Kajganic
Print Production: Sanda Arsenic
Photographer: Tihomir Stanic
Account Manager: Maja Desancic
Account Manager: Ognjen Radovic