Everyone needs somebody to lean on.

In the run-up to the Paris 2024 Olympic and Paralympic Games, Allianz France launches new campaign by Ogilvy Paris. The campaign, in support of the Allianz Group's partnership with the International Olympic and Paralympic Committees and Allianz France's “Team Allianz”, a tightly knit team of 8 athletes, puts the focus on the relationship of trust between the athlete and his or her coach, and, by analogy, between policyholders and their Allianz France insurer. It recalls Allianz's raison d'être: "We secure your future".
 
The "Everyone needs somebody to lean on" campaign emphasizes the relationship of trust between an athlete and his or her coach. This unique relationship is revealed through the daily life of a coach and an athlete from the moment they wake up to the moment they train, all filmed in the style of a documentary.

In this film, an analogy is made between the constant support of the coaches towards the athletes and the Allianz insurance business. By allowing its clients to rely on the support of its General Agents and Advisors at every stage of their lives, Allianz France accompanies them much like a coach, day after day throughout France.
 
"Everyone needs somebody to lean on" marks the start of the countdown to Paris 2024. Fourteen months before the start of the international event, Allianz is reaffirming its historic link with the world of sport and in particular its worldwide partnership with the Olympic and Paralympic Movements since 2021, a period of eight years.

The film, by Ogilvy Paris, assigned multi-award-winning director Stuart McIntyre, known for his respectful approach to filmmaking and his talent for telling strong, emotional stories evidenced by his work for prestigious brands such as Apple, Adidas, NFL, Louis Vuitton… Said the agency’s Chief Creative Officer and President, Matthieu Elkaim, “With his distinctive visual style and verve, Stuart captures the excitement, authenticity, and energy of each story.”