Everybody Khushi Khushi

Agency: JWT


In the saturated telco scene of Bangladesh, customers seek three major things from their operators – price, network and offers. Price is the key recommendation driver and Banglalink has been catering price benefits for their customers. This thematic is a continuation of the story, where we previously claimed Banglalink as the “Champion of giving more”. Now, this TVC showed the customers’ point of view, where they get happier after receiving Banglalink offers that gives them more of everything than anyone else in the market. We created three specific dance moves that symbolizes “With Banglalink”, “getting more” and “happiness” to communicate the brand proposition consecutively. We took Shakib Khan and Nusrat Faria as our protagonists who have a huge fan following in Bangladesh. Using them as protagonists have helped us to generate huge response and positive word of mouth. These dance moves went viral in tiktok and other social media platforms as thousands of people replicated the dance move there.

This professional campaign titled 'Everybody Khushi Khushi' was published in Bangladesh in November, 2018. It was created for the brand: Banglalink, by ad agency: JWT. This Integrated medium campaign is related to the Electronics, Technology industry and contains 2 media assets. It was submitted almost 5 years ago.


Advertising Agency: Asiatic JWT, Dhaka, Bangladesh
Group Creative Director: Anam Biswas
Creative Director: Fahim reza Pial
Associate Creative Director: Zubair Hossain Oni
Art Director: Biplob Kor Birat
Senior Visualizer: Dipok Das, Tanver Ahamad
Art Support: Humyun Kabir, Minhaz Chowdhury
Copy Supervisor: Rahul Rahman
Senior Copywriter: Anup Aich
Production House: Runout Film
Photographer: Riyadh Ashraf
Managing Director: Neville Ferdous Hasan
AVP & Client Services Director: Abhishek Rahman
Senior Account Director: S.Ehsanul Khaleque Bappee
Associate Account Director: Pavel Rahman
Account Supervisor: Zannat Bushra Antora
Vice President Strategic Planning: Aditya Kabir


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