Description
Orangetheory Fitness, the global leader in science-backed, technology-tracked group fitness, today announced the launch of its new brand campaign platform, “Every Reason is the Right Reason.” This campaign marks the first public-facing expression of Orangetheory’s renewed brand strategy and refreshed design system, centered on its promise of energizing everyone to live a longer, more vibrant life.
The “Every Reason is the Right Reason” campaign celebrates the diversity and individuality of members across Orangetheory’s 1,500+ studios worldwide and the countless personal motivations that bring them through its doors—and keep them coming back. Whether it’s to prepare for an upcoming event, boost everyday energy, or simply escape the daily grind for an hour of “me-time,” the campaign highlights Orangetheory’s belief that whatever gets someone working out works for us.
This professional campaign titled 'Every Reason is the Right Reason' was published in United States in December, 2024. It was created for the brand: Orangetheory Fitness, by ad agency: Spark. This Film medium campaign is related to the Fitness industry and contains 1 media asset. It was submitted 2 months ago.
Credits
Brand: Orangetheory Fitness
Agency: Spark Studio, Orangetheory Fitness’ In-House Brand Design and Content Agency
Production: Greenpoint Pictures
Director: Mister