Every purchase comes with its reward
Every purchase comes with its reward
Every purchase comes with its reward
Every purchase comes with its reward
Every purchase comes with its reward
Description
Inspired by the vibrant spirit of Colombian culture, this campaign uses the Piñata — a beloved symbol of surprise and reward — as a central storytelling asset. Just like breaking a piñata reveals hidden treats, every purchase made with the Banco de Bogotá Mastercard Credit Card unlocks the chance to earn something extra.
The concept is rooted in the popular Colombian saying: “A cada marrano le llega su Nochebuena” (“Every pig has its Christmas”), which we’ve reimagined as the following concept: “Every purchase comes with its reward.”
Customers set their own spending goals, and upon reaching them, receive tangible prizes — reinforcing the joyful connection between spending and benefit in a culturally resonant way.
This professional campaign titled 'Every purchase comes with its reward ' was published in Colombia in May, 2025. It was created for the brands: Banco de Bogotá and MasterCard, by ad agency: Mastercard Advisors Creative Desk. This Design, Digital, and Integrated media campaign is related to the Finance industry and contains 4 media assets. It was submitted 5 months ago by Creative Director: Benny Hirsch of Mastercard Advisors Creative Desk.
Credits
Advertising Agency: Mastercard Advisors Creative Desk
Senior Vice President: Colin Hudson
Principal: Christine Wagner
Creative Director: Benny Hirsch
Associate Creative Director: Sebastián Mayorga
Copywriter: Andrea Martínez, Brenda Páez
Art Director: Sebastián Chacón, Niccolo Alarcón, Cesar Cañas
Project Manager: Manuel Leal, Catalina Rodríguez, Miguel Hernández
Operations Manager: Claudia Cubillos
Business Development: Alejandro Ponte
Account Manager: Ramiro Villalobos, Andrea Miller
Delivery: Ana María Guerrero, Daniela Montoya, Patricia Mora, Natalia Cogollos
Client: Banco de Bogotá
Marketing: Santiago Camacho, Katerinne Garzón, Jorge Andrés Pineda
Producto: Laura Villalba, Valentina Jiménez
