Description
Inside each of us lies a hero waiting to emerge, and there’s no more significant time than the Olympics to remind people of the boundless energy within them and that everyone is a champion in what they do. For this reason, Banque du Caire supports our Olympic athletes as role models to be emulated.
To achieve this goal, Banque du Caire continued its usual efforts by collaborating with Olympic athletes, featuring an inspiring song performed by the megastar Ahmed Mekky. The song encourages people to discover the hero within them and pursue their dreams, no matter the setbacks they face.
Therefore, the campaign included sports scenes showcasing the Olympic athletes challenging the odds, filmed in an abstract style. The song played a major role in its widespread popularity.
This campaign, titled "Everyone is a Hero," was launched in Egypt in July 2024 and was created for Banque du Caire by the advertising agency 5 DEGREES Marketing Solutions.
This professional campaign titled 'Everyone is a Hero' was published in Egypt in July, 2024. It was created for the brand: Banque du Caire, by ad agency: 5 Degrees Marketing Solutions. This 360°, Content, and Film media campaign is related to the Sports industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Banque du caire
Agency: 5 DEGREES Marketing Solutions
Directed by: Ahmed El Keiy
Dop: fady hisham / ahmed thabit / zina khalil
AD : Ahmed Tarek
2nd AD :Shady Shebita
Producer: Ali Fat-hy
Production manager :ahmed fawzy
Assistant producer : Abanob Ayman
5 Degrees Team:
Mohamed Magdy Ahmed Magdy El-Hazek Mohamed Helal and our hero Mostafa Magdy
Creative Director: Biso Zain Al Abden
Associate Creative Director: Karim El-Nily
Senior Copywriter : Shehab Sherif
Copywriter : Eslam Tarek
Storyboard artist: Khaled Abdelzaher
Ashtar editor fe denya Ismail Negm
Art Team:
Design Director: Bilal Abbas
Art directors: Reem Rizk - Beshoy Naeem
Senior graphic designers: Omar Tarek Omar El-lethy - Ahmed Emad
Finalizer : Tamer Abbas
Animators : Nouran Abd Elsalam - Nawal Kamal -samar
Photography : Omar Ehab
Account handling : yara sweedan
Business Developer : dana atef
Agency producer : Bassem Belal
Art director: Rana Tarek
Stylist: engy el gebaly
Post Production : Lzrd
Editor: Ahmed Elsherbini el broooooo
Assistant editor: Moataz Ahmed
Colorist: Mohamed ELmaghraby
Assistant colorists: amr kanana, Yassin Ahmed
Online: Adham almolla, allaa ramzy, abdelrahman magdy
Line producer:nouran Tawfik
