Every Moment Gets Better

Feediper created and produced this 30-second cinema campaign for FirePower to build brand awareness and position the energy drink as a natural part of the high-energy moments Gen Z share.

The film opens from inside an ice-filled cooler, placing the product at the center of the story from the very first frame. From there, a FirePower can moves through a connected series of consumption occasions: a camping trip, a football watch party at home, a lip-sync moment, a poolside gathering, an outdoor party with a DJ, and finally a cinema screening. A stylized CGI passage through ice and the inner world of the product connects the live-action environments.

Music was conceived as a narrative device rather than simply added in post-production. Feediper wrote and produced an original Persian-language track in a distinctly Gen Z voice, then built the film’s scenes around its lyrics. Product-led match cuts synchronize every throw, spin, placement, and sip with the beat, transforming separate locations into one continuous, high-energy journey while keeping the FirePower can as the visual anchor throughout.

Built around the message “Every moment gets better with FirePower,” the campaign was released in Iran on July 15, 2026. The film ran as a cinema pre-roll before screenings of Estakhr, a major Iranian theatrical release directed by acclaimed filmmaker Soroush Sehat.

The campaign formed part of FirePower’s broader partnership with Estakhr. FirePower served as an official sponsor of the feature, with the product integrated into selected scenes. Running Feediper’s film immediately before the feature extended the brand’s presence from in-film product placement to a dedicated pre-show cinema experience.