Every Kind of Snuggle

Agency: Chiat/Day


Whether a favorite teddy bear, an embrace, or the touch of another’s hand on your own, the act of giving and receiving comfort comes in many forms. Warm, human, and tactile, these simple acts transcend the mundane and demonstrate the magic of everyday life. As the film unfolds in a series of vignettes, we see a young girl in long pigtails with her father, an older couple’s familiar embrace, and a father and son sitting shoulder-to-shoulder in the stands of a baseball field. Two friends wrap their arms around a heartbroken friend, bringing a smile to her face. Each scene radiates warmth and connection. As the film draws to a close, we watch as two hands wrap affectionately around the waist of a soft sweater. Finally, we see the father from the opening scene as he replaces the cap on a bottle of Snuggle while his wife kisses his shoulder in tender recognition.

This professional campaign titled 'Every Kind of Snuggle' was published in United States in June, 2022. It was created for the brand: Snuggle, by ad agency: Chiat/Day. This Film medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted almost 2 years ago.


Advertising Agency: Snuggle
Production Company: Curfew
Director: Madeline Clayton


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