ADVERTISING

KIA

EV3 - A Moving Power

Agency: INNOCEAN Worldwide Europe GmbH

Description

For the global launch of their new Kia EV3, Kia takes us on an epic ride around the world to demonstrate how the brand’s latest all-electric compact EV SUV has the power to move everyone into the EV era.

Together with multi award-winning director duo Jungle, DoP Pierre de Kerchove, Tony Petersen Films, and Innocean Berlin, Kia solidifies its position as a game-changing force in electric mobility. By democratizing access to cutting-edge technologies beyond its tier, Kia empowers millions to join the EV movement.

In the “A moving power” campaign’s hero film, what begins as a drive in a bustling Asian city unfolds into a global adventure. Through clever editing match-cut techniques, director duo Jungle crafts a film that seamlessly transitions between diverse scenes, each showcasing the lives and captivating moments of people from around the world. Despite the varied stories, there's a common thread running through them all: the Kia EV3, a vehicle of progress and a promise of accelerating electrification for many.

Shot entirely in South Africa, the film skillfully presents the Kia EV3 in a variety of global settings. Elevating the already exceptional set design and photography, the post-production company Katalyst masterfully accentuated the distinctions between these locations, raising the craft to new heights.

London-based music production company Leland has orchestrated a captivating soundtrack that, coupled with stunning visuals, transports viewers on this enchanting voyage.

In addition to the hero film, the campaign includes three product films that focus on the tech features Vehicle-to-load, Advanced Driver Assistance Systems and, last but not least, Kia AI Assistant, which makes its debut in the Kia EV3, dramatically improving the driving experience by providing customers with in-vehicle artificial intelligence services.

The campaign will air in Korea and Europe.

This professional campaign titled 'EV3 - A Moving Power' was published in Multinational Europe and South Korea in July, 2024. It was created for the brand: KIA, by ad agency: INNOCEAN Worldwide Europe GmbH. This Film and Integrated media campaign is related to the Automotive industry and contains 1 media asset. It was submitted 10 days ago.

Credits

Client: Kia
Product: EV3
Campaign Name: A Moving Power
Client: Changsung(Charles) Ryu, Vice President Marketing
Kyugmi(Kirstyn) Lee, Marketing Manager
Hyunjeong(Chloe) Choi, Marketing Manager

Advertising Agency: INNOCEAN Worldwide Europe GmbH
Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Creative Director: Chiara Maria Chessa
Creative Director: Lorenz Koch
Senior Copywriter: Andy King
Copywriter: Rowan El-Goweiny
Art Director: Meri Giorgobiani
Copywriter: Juan Andres Kebork Bustillos
Art Director: Leon Celay
Business Director: Mark Preston
Account Manager: Jungmoon Kang
Strategy Director: Jörn Ballentin
Senior Strategic Planner: Odile Breffa
Head of TV: Fabian Barz
Agency Producer: Juergen Joppen

Director: JUNGLE
DoP: Pierre de Kerchove

Production Company: Tony Petersen Film GmbH
Managing Director/Executive Producer: Michael Duttenhoefer
Producer: Florian von der Heydt
Production Assistant: Lukas Bäuerle

Original Song:
Original Song/Artist/Composer: JOLT
Song Title: To Be Free
Music Production: Leland
Sound Studio: LOFT Studios Berlin
Sound Engineer: David Arnold

Editing: Cabin Edit x TPF
Producer: Caylee Banz, Charlie Dalton
Editor: Main: Rami D'Aguiar, Product: Nina Sacharow

Post-Production: KATALYST
Producer/Post Production Supervisor: Steffen Roethinger
1st AD: Tony Tex
2nd AD: Jaco Nel
Production Designer: Ninon De Klerk
Art Director: Grendon Pnematicatos

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