Description
For Ramadan 2025, Etoile launched an emotional campaign focused on the theme of family, connection, and shared traditions. The campaign featured a heartfelt original song performed by popular Egyptian singer Ahmed Kamel, capturing the warmth of Ramadan gatherings.
A cinematic TV commercial was created, showcasing authentic moments of families coming together around Etoile’s iconic desserts. The ad was designed with a warm, nostalgic aesthetic, evoking emotion and cultural pride.
The campaign rolled out across TV, YouTube, and social media, using the hashtag #الحلوـحلو. It quickly went viral, generating over 70 million views, trending on Meta,YouTube, and driving a 27% increase in seasonal product sales.
By blending music, storytelling, and cultural insight, Etoile strengthened its emotional connection with audiences and solidified its place at the heart of Ramadan moments.
This professional campaign titled 'Etoile | الحلو حلو' was published in Egypt in March, 2025. It was created for the brand: Etoile Patisserie, by ad agency: Müller's Mena. This 360°, Digital, and Film media campaign is related to the Food industry and contains 1 media asset. It was submitted 8 months ago by Müllers Communications of Müllers Communications .
Credits
Agency: Müller’s Mena
Singer : Ahmed Kamel
Director : Ahmed Kiey
DOP: Koushi
Food stylist: Thecookerycrew
Production House: Teamwork
Post house: Barbershop
