ADVERTISING

Tractor Beverage Co.

Escape the Ordinary

Agency: Progress Studios

Description

Tractor Beverage Company, the first and only certified organic, non-GMO beverage company dedicated to foodservice, is launching its debut consumer ad campaign that takes industry monoliths head on.

Farmer-founded, the Tractor team is on a mission to create a cleaner, healthier planet, one drink at a time. Proudly served in over 5,900 locations across all 50 states including Chipotle, PLNT Burger, Kevin Hart’s Hart House, WOWorks’ Saladworks, Garbanzo Mediterranean Fresh and more, Tractor's thoughtfully crafted drinks feature clean ingredients that deliver on taste, functionality, and experience, without any of the bad stuff.

But being the new beverage company on the block is tough in a competitive environment with limited fountain space and a QSR landscape dominated by legacy soda conglomerates. Taking on the role of David against these Goliaths, Tractor has grown rapidly from local eateries and chef-driven concepts to larger partners and channels looking for something exciting to serve their guests. But with industry monoliths taking notice and attempting to prevent Tractor’s expansion, the brand decided to take their mission and their message directly to consumers.

This professional campaign titled 'Escape the Ordinary' was published in United States in July, 2023. It was created for the brand: Tractor Beverage Co., by ad agency: Progress Studios. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 1 year ago.

Credits

Tractor Beverage Co.
Chief Brand Officer / CMO - Justin Herber
VP of Communications, Partnerships & Impact - Chrystie Heimert
Director of Brand and Integrated Marketing - Ioné Sterental

AGENCY
Progress Studios
Creative Director, Art Director - Matt Evans
Executive Creative Director, Copywriter - Al Kelly
Account Lead - Paul Schmidt
Broadcast Producer - Jeremy Arth
Music Producer/Supervisor - Patrick Oliver (Pretty Good Songs)

Ways & Means (Media Planning/Buying)
Founder - Diana Bormuth
Founder - Karen Halstead
Associate Media Director - Paige Weber

PRODUCTION
Director - Andy Baker
Creative Director - Lucia Davies
Production Co - Hornet
Managing Partner - Hana Shimizu
Head of Production - Karen Lawler
Head of Creative Development - Kristin Labriola
Executive Producer - Greg Bedard
Production Supervisor - Dez Stavracos
Associate Producer - Madeline Metolius
Additional Producing - Nico Benenati
Senior Editor - Anita Chao
Assistant Editor - Cole Bannick
BTS Editor - Matthew Sandager
Production Coordinator - Ali Reed, Judy Tam
Talent Coordinator - Lizzy Dolce

Pre Production
Storyboard Artist - Sami Healy, Andy Baker
Character Designer - José Domingo, Kaycee Nwakudu
2D Prep - Ty Enos
Environment Designer - José Domingo, Bryan Jimenez, Andy Baker, Guy Field, Cristian Martinez, Pete Sharp, Hannah Kim, Erin O'Connor, Ollie Scott

2D
Animation Director Support - Natalie Labarre
Animators - Sami Healy, Ty Enos, Hyo Bin Kang, Matthew Corsillo,
Jr. Animator - Kaycee Nwakudu, Mamadou Barry
Cleanup Animators - Hazel Zheng, Josh Brennan, Ciara Bresnahan, Amália Lage
Lead Compositor - Tavet Gillson
Compositor - Ted Wiggin, Bil Thompson, Tavet Gillson
BTS Compositor - Tavet Gillson

Motion Design
Designer / Animator - Tavet Gillson

Audio
Sound Company - Mophonics
Sound Designer - Jeff Bryon
Mix Engineers - Stephan Altman, Calvin Rezen
Executive Creative Producer - Jean Scofield
Creative Producer - Kris Roggemann
Associate Producer - Chrissy Mihaljevic
Vocals - Valerie June (Fantasy Records)

SONG
“Ordinary World”
Written by John Taylor, Simon Le Bon, Nick Rhodes and Warren Cuccurullo
Published by:

Skintrade Music Ltd (PRS)
All rights on behalf of Skintrade Music Ltd administered by WC Music Corp.

and

Private Parts Music
Administered by Kobalt Songs Music Publishing

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.