While it is just a meme in your country, in Ukraine, there is an informal sign of the on the road sexism. It is often used to emphasize the gender of the driver. The KLO gas station chain decided to change that, but clearly, we couldn’t tear off all these stickers from every single car. So we decided to make them pointless.
This professional campaign titled 'Equality Stickers' was published in Ukraine in March, 2021. It was created for the brand: KLO, by ad agency: Michurin. This Integrated medium campaign is related to the Automotive, Retail Services, and Transport industries and contains 1 media asset. It was submitted about 2 years ago.
Advertising Agency: Michurin creative agency, Kyiv, Ukraine