Description
With Angelenos consumed with the status of the safety of our air indoors and out, Neoplants is stepping up to offer free air purifying products to anyone in LA who sees their new Studio City billboard (see image below) and visits their "Clean Air for LA" website.
Who/What are Neoplants? Founded by bioengineer Patrick Torbey, PhD, and a team of elite scientists in Paris, Neoplants is the first company in the world to bioengineer houseplants to purify our indoor air - effectively reducing VOCs that undermine our health (including toxins from smoke, as well as other everyday products like cleanings supplies) without the hassle or expense of high-end machine air purifiers. Their products range from $5-$195 - and have been featured everywhere from TechCrunch to Country Living to Design Boom.
Californians have an average of 6 houseplants per household, so they're hoping to speak to not just an audience in need, but an audience that shares their belief in the power of plants.
This professional campaign titled 'Enjoy Clean Air on Us' was published in United States in March, 2025. It was created for the brand: Neoplants, by ad agency: Martine Studio. This OOH Outdoor medium campaign is related to the Public Interest industry and contains 3 media assets. It was submitted 9 months ago.
