Description
Cinco de Mayo falls on a Monday. Oof. And because millions of Americans will be stuck in the office, Los Angeles creative agency Fellow Kids teamed up with Almave to make the best of it.
Introducing the Almave MSFW Margarita Cooler. It’s an office water cooler. But for margaritas. From Almave, the first non-alcoholic spirit made with blue agave distilled in Jalisco, Mexico.
Formula 1 driver Lewis Hamilton, a co-founder of the brand, is amplifying the campaign by sharing it with his 39 million followers.
The fully-functional Margarita Coolers were sent to various influencers around the country, one of which was the centerpiece of a social media giveaway.
This professional campaign titled 'Enjoy a MSFW (Margarita Safe For Work)' was published in United States in May, 2025. It was created for the brand: Almave, by ad agency: Fellow Kids. This Experiential and Integrated media campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted 7 months ago.
Credits
Client: Almave
Karla Dover - Senior Director Global Marketing
Marco Serino - Director of US marketing
Kale Schnettler - General Manager, Casa Lumbre US
Agency: Fellow Kids
Guto Araki - Co-Founder / CCO
Lacy Morrow - Co-Founder / Head of Brand
Neal Desai - Co-Founder / ECD
Eric Christy Manchester - Co-Founder / ECD
Cooler Production: Hero Solutions
Ira Amyx - Creative Producer
Peter Frederiksen - Producer
Ashley Nicole Irons - Art Director & Fabricator
Video Production
Director/Editor - Philipp Girke
Music & Mix - Caya Music (Ben & Kiki Einziger)
