The problem of body odour is usually associated with the hot and sweaty summer months. So when winter comes around, deodorants go away. That's not the smartest given how often people skip showers and layer themselves heavily in woolens to battle the cold. Enter, #EndWinterOdour a slogan by NIVEA to remind people to keep deodorizing because even in the coldest months, there's sweat under the sweater.
This professional campaign titled '#EndWinterOdour' was published in India in February, 2023. It was created for the brand: Nivea, by ad agency: Digitas. This Digital and Film media campaign is related to the Beauty, Other, and Personal Accessories industries and contains 3 media assets. It was submitted 7 months ago.
Advertising Agency: Digitas, Mumbai
Creative: Ankit Mathur, Drishti Mehta, Madhura Haldipur, Mark Mcdonald, Prachi Damani, Prajakta Giri, Siddhi Desai, Yogeeta Pathai
Account Management: Aakanksha Patel, Anjanee Gadgil, Sabah Iqbal, Sherbanoo Bundeally, Shubhangi Seth
Planning: Namrata Gajaria & Sakshi Arora
Production: Working I Films
Brand: NIVEA India Pvt. Ltd.