We all know that feeling of being just a moment away from passing out in the middle of a tough workout session. There are two things that can keep us going: hydration and motivation.
With this in mind, POWERADE has created THE EMPOWERING BOTTLE.
Dumbbell shaped, it weighs between 1 and 3 kilos. Once you hold it in your hand you feel like anything is possible. Take it with you and exercise wherever you want.
The label claims: “When you are ready to drop, Powerade keeps you on top”.
This student campaign titled 'Empowering Bottle' was published in Argentina in November, 2013. It was created for the brand: Powerade, by ad school: Brother Ad School. This Direct medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted over 8 years ago.
Advertising School: Brother Ad School, Buenos Aires, Argentina
Art Directors: Pamella Souza, Leila Rosli Caram
Copywriters: Elena Gladysheva, Matias Mobilia