Empower What’s Next

Agency: Pereira O'Dell


The majority of Americans have questions about money (86%) like where to spend it and how to save it, though nearly 1 in 3 worry they’ll be judged for asking.1 In fact, more than a third regularly worry about money – and that’s higher for Gen Z and Millennials (51% and 49%).1

New TV spots from Empower, a leader in financial planning, investing, and advice, encourage Americans to confront everyday money concerns head-on, so they so they can focus on today, while planning for tomorrow.

As part of its “Empower What’s Next” brand campaign, the financial services brand takes aim at financial stressors inspired by some of Americans’ top money queries – like how to afford the here and now while planning for milestones from hosting a wedding or leaving an inheritance.

Developed in partnership with creative agency Pereira O’Dell, the commercials will run nationwide across primetime, lifestyle networks, sports and news channels, audio and digital partnerships, with more spots to roll out across the year.

This professional campaign titled 'Empower What’s Next' was published in United States in January, 2024. It was created for the brand: Empower, by ad agency: Pereira O'Dell. This Film medium campaign is related to the Finance industry and contains 2 media assets. It was submitted 3 months ago.


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