Dog
Lamp
Couch
Chair
Description
In a price war, you usually remove zeros.
Usually.
In this case, we added some:
€ 0,00000063 per jump for joy.
€ 0,0000024 per tail wag.
€ 0,000000018 per once upon a time.
€ 0,00000000076 per butterfly.
Or basically, I guess it's what happens when you let creatives do the pricing
This professional campaign titled 'Emotional Pricing' was published in Belgium in August, 2026. It was created for the brand: IKEA, by ad agency: Ogilvy SocialLab. This OOH Outdoor medium campaign is related to the Household Products industry and contains 4 media assets. It was submitted about 5 hours ago by Jeremie Goldwasser of TBWA Belgium.
Credits
Advertising Agency: Ogilvy Social Lab
Creatives: Karel de Mulder, Tom Galle
Executive Creative Director: Jeremie Goldwasser
Account Director: Stephanie Torfs
Account Manager: Louise Laes
Production Manager: Ingeborg Van Hoof
Photographer: Dozen
