Natural Resources Defense Council

Emojis Don't Tear Down Walls- Reagan, Ask What You Can Li...


We created a series of videos to encourage people to engage in actual activism, not slacktivism. We wanted to encourage people to stop clicking "like" and start working towards actual solutions.
Of the 131,068 people who viewed our videos, 6,686 (5.1%) commented, shared or clicked on either our petition or video link, with 2.73% (3,588 link clicks) taking the first step in making a difference and clicked through to take an action, [up 280% from our average click through rate].

This professional campaign titled 'Emojis Don't Tear Down Walls- Reagan, Ask What You Can Li...' was published in United States in July, 2017. It was created for the brand: Natural Resources Defense Council, . This Film medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted over 6 years ago.


Creative Director: Kevin Barclay
Producer: Erika Preuss


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