Regions Bank

Embrace the IF in Life

Agency: Luckie & Co

Luckie Helps Regions Bank to Embrace the IF in Life


Regions is one of the nation’s largest full-service providers of consumer and commercial banking, wealth management and mortgage products and services. Regions serves customers across the South, Midwest and Texas. Longtime partner Luckie & Co. was tasked with developing a platform centered on Regions’ ‘Make Life Better’ philosophy. The resulting campaign is a unifying concept that creates a brand performance halo beyond checking, across all the bank’s products. The agency managed: product repositioning & naming (Life Banking), creative concepting & execution, internal launch, and experiential development, in addition to development of a full creative campaign inclusive of TV, radio, digital and experiential/AR components.

This professional campaign titled 'Embrace the IF in Life' was published in United States in September, 2022. It was created for the brand: Regions Bank, by ad agency: Luckie & Co. This Audio, Digital, and Print media campaign is related to the Finance and Retail Services industries and contains 1 media asset. It was submitted over 1 year ago.


Agency: Luckie -- Stephanie Naman (SVP, Executive Creative Director) and Bob Harrison (Creative Director) are creative leads in Birmingham and Atlanta USA.
Director: Marcus Tortorici with Voyager Productions
Editing: Lost Planet edited the spots
AR Experience: Fair Worlds partnered with Luckie to build the AR experience

DZ Estúdio


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