Toyota Motor North America (TMNA) today unveiled a series of announcements and experiences as part of its first Super Bowl activation as the Official Automotive Partner of the NFL.
Eli Manning and Brock Purdy named national partners: TMNA today announced that Brock Purdy and Eli Manning have been named as national partners. Both Purdy and Manning will appear in national content across digital and linear platforms and at experiences designed to engage fans and Toyota dealers.
Manning will appear in national programming and content for TMNA across linear and digital platforms and at fan experiences in Las Vegas. Manning powered the New York Giants to two Super Bowl championships (2008 and 2012). This deal expands Toyota’s existing, longtime relationship with Manning as he has served as a brand partner for the Greater New York Toyota Dealer Association since 2004.
Prior to the 2023 season, Purdy signed a deal to appear in Toyota’s regional advertising efforts across television and social media for the Northern California Toyota Dealers. This deal will advance Purdy’s partnership with Toyota to a national level. Purdy led all NFL players in fan votes for the 2024 Pro Bowl as he helped lead his team to the top seed in the NFC playoffs before guiding the 49ers to Super Bowl LVIII. The second-year quarterback drives a 2024 Toyota Sequoia SUV.
Return to Super Bowl air as advertiser: The brand will feature a 30-second commercial within the Super Bowl LVIII game broadcast on CBS. This marks Toyota’s return after not airing an ad in the 2023 game broadcast – the first occasion this had happened since 2017. A separate spot, entitled “Undisclosed,” produced by Conill, Toyota’s Hispanic agency of record, will run in the 4Q of the Univision broadcast.
This professional campaign titled 'Eli Manning Meets the Tundra 1794 Edition' was published in United States in February, 2024. It was created for the brand: Toyo, by ad agency: Saatchi & Saatchi. This Integrated medium campaign is related to the Automotive industry and contains 5 media assets. It was submitted 12 days ago.