Description
Vodafone has hidden Christmas elves all over the UK as part of a new, free to play Augmented Reality (AR) game aimed at spreading some festive joy to families and children launching on Monday 12th December at ElfAndSeek.com.
The new interactive Elf and Seek game encourages players to scan their phones to see if they can find elves hidden across the UK and around their homes for a chance to win thousands of prizes with VeryMe, Vodafone’s exclusive rewards programme.
Dentsu UK&I is responsible for Elf and Seek’s conception and development through Carat UK – Vodafone's recently retained international media agency, working with sister agency DENTSU CREATIVE who are behind its production which combines the latest AR, geotagging and media technology for a fun and seamless experience. Players are invited to drop a candy cane that will lure an elf to their location!
Each Elf that is found is stored within the in-game wallet, with players also having the chance to own them as unique NFTs. The game builds on Vodafone’s ‘Find Unlimited’ virtual treasure hunt, which launched in 2019.
A huge range of VeryMe prizes are available in the new Elf and Seek game, depending on the type of gift attached to each elf.
This professional campaign titled 'Elf and Seek ' was published in United Kingdom in December, 2022. It was created for the brand: Vodafone, by ad agency: Dentsu Creative. This Digital, Integrated, and OOH Outdoor media campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
CREDITS
CLIENT: Vodafone
Campaign: Elf and Seek
ADVERTISING AGENCY: Dentsu Creative
MEDIA AGENCY: Carat UK
HEAD OF CREATIVE / GROUP CREATIVE DIRECTOR: Chris Davey (DC)
ASSOCIATE CREATIVE DIRECTOR: Katie McPherson (DC)
CREATIVES: Graeme Sutherland, Elina Karadzhova (DC)
DESIGNER: Euan Reith (DC)
Managing Partner: Philip Lockwood Holmes (DC)
Head of Innovation: Alex Hamilton ( DC)
Media Head of Strategy: Mehul Ashra
Media Client Director: Jamie Truscott Howell
Media Account Director: Linda Vallancourt
Media Account Director: Toby Trees
Senior Creation Executive: Annabel Coombs ( DC )
Creation Director: Keiron Batchelor (DC)
Creation Partner: Julie Vitalis (DC)
TECHNOLOGY PRODUCTION PARTNER: Smart Media Labs
