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Mercedes-Benz

Electric G-Class Prototype Testing

Agency: antoni

In Episode 01 the Electric G-Class Prototype is sent back to the 1980s where it is joined by the G280 GE for a Top-Secret mission on the Shöckl!

In Episode 2 the Electric G-Class Prototype is sent back to the 1990s where it’s accompanied by the G300 GE in its natural habitat: The great off-roads. Will the youngling be approved by the elder G-Class?

In Episode 3 the Electric G-Class Prototype is sent back to the early 2000s where it faces up against challengers like the G63 and the ultimate final boss, the G500 as they go head-to-head on the ice.

Description

In these 3 Episodes the Electric G-Class Prototype is sent back in time to go head-to-head with prior Mercedes-Benz G-Class models from the 80s, 90s and 2000s.

This professional campaign titled 'Electric G-Class Prototype Testing' was published in Austria, France, and Germany in February, 2024. It was created for the brand: Mercedes-Benz, by ad agency: antoni. This Content, Digital, and Film media campaign is related to the Automotive industry and contains 3 media assets. It was submitted 4 months ago.

Credits

Client: Mercedes-Benz G-Class
Mercedes Team: @hashtecki, Sarah K.

Advertising Agency: Antoni Garage GmbH & Co. KG, Team X Worldwide
Managing Directors: Marcell Francke, Christina Müller, Daniel Dürbeck
Executive Creative Director: Christopher Hoene, Christian Kies
Creative Director: David Kaufmann, Daniel Duhn
Art Director: Tatiana Pakhmutova
Copywriter: Franziska Brunner
Client Service Director: Christian Pauli
Account Director: Nikolina Rasic
Account Manager: Maximilian Heib
Executive Strategy Director: Chris Baumann
Content Strategy: Svetlana S. Herdt
Head of Creative Production: Aras Sehatkar, Marjorie Jorrot
Senior Creative Producer: Michael Haller

Director: Anton du Preez
DoP: Alexander Khudokon
Additional Camera: @ru_fedotov
Production company: Goodhouse Films
Executive Producer:
Producer: Jens Groeger
Post Producer: Toddy Rutz
Motion Graphics: Juice
Color: Stefan King
Sound Design: The Vibe
Photo: Peter Kaaden
Production design: Markus Zehetgruber, Sabrina Lorusso
Creative research: Catherine Green
Editor: Luca Röser
Cast: Josefa Höckenschneider, Thore Jarosch

Service Production Austria: PS1
Executive Producer: Peter Schellnast
1st AD Austria: Gregor Buddepetrusch

Service Production France: Shark production
Executive Producer: Gil Kenny

Service Production Sweden: Pine
Executive Producer Pine: Adam Holmström
Executive Producer Pine: Joel Rostmark
Producer: Sofia Björkman
Production Manager: Espen Bekkebråten
1st AD Sweden: Tobias Reiner
Focus puller: Jonas Björne
2nd AC: Sonya Gudmundsdotter
VTR: Filip Thunberg
DIT: Philip Bengtsson
Key Grip: Emil Hall
Best Boy Grip: Carl-August Savgård
Arm op. Grip: Fredrik Johansson
Scorpio Op.: Joe Maples
Precision driver/scorpio: Peter Kjellberg
Car Care detailing: Peter Eile
Sound op.: Abraham Willey
Craft service: Emil Bibezic
Chaperone / Client: Adam Jammeh
Chaperone / Agency: Björn Peter Danell
Production Asst.: Buba Suleiman
Production Asst.: Nandor Hegedus
Drone Op: Daniel Casselby
FPV: Max Casselby
Truck driver: Jerry Berqvist
Motorhome driver: Jörgen Hansjons
Motorhome driver: Henrik Juhlin

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