Electric Feels Good Film
3D billboard
3D billboard
TikTok AR filter
Description
Volkswagen wanted to change the EV conversation from serious, to seriously fun. Enter a dancing robot. We launched with a 30-second TV spot packed with good vibes: a contagious 80's anthem, easter eggs for keen-eyed viewers, and the ID. Buzz—Volkswagen’s electric reimagining of the iconic microbus. The campaign continued with digital, a TikTok AR filter, and a forced-perspective 3D billboard.
This professional campaign titled 'Electric Feels Good' was published in Canada in September, 2023. It was created for the brand: Volkswagen, by ad agency: Taxi. This Digital, Film, and OOH Outdoor media campaign is related to the Automotive industry and contains 4 media assets. It was submitted about 1 year ago by Creative Director: Allen Kwong of Taxi.
Credits
Advertising Agency: TAXI/Type1
CCO: Graham Lang
Group Creative Director: Allen Kwong
Creative Director: Mike Richardson
Associate Creative Director: Zachary Richman
Copywriter: Kyle Woods
Art Director: Lee I
Art Director: Kyle Simpson
Designer: Anh Nguyen
Senior Producer: Anna Tricinci
Producer: Jonathan Lajoie
Group Account Director: Jeff Thomas
Account Supervisor: Marteen Sevier
Strategy Director: Andrew Ahern
President: Christine Maw
Production Company: Radke Films
Director: Sean Meehan
Editor: Marc Langley
Editorial Company: Rooster
Post Production: Fort York VFX
Sound Design Company: Grayson Music
VFX Company: The Embassy VFX
VFX Company: Haymaker VFX
Media: Touché!
Client: Lynne Piette, Volkswagen
