Description
In Colombia its a tradition to go out with family to see the Christmas lights. That's why we turned our logo into one more attraction on the Christmas route: THE MASTERCARD TRAIN. We took a Christmas icon, raised it 90 degrees and created a mandatory stop for everyone, in one of the busiest places in the city. This is how we made sure that during the whole Christmas season, everyone's eyes were focused on one thing: our logo.
En Colombia es una tradición salir en familia a ver alumbrados en la época de Navidad. Por eso, convertimos nuestro logo en una atracción más de la ruta navideña: EL TREN MASTERCARD. Tomamos un ícono navideño, lo elevamos 90 grados y creamos una parada obligatoria para todos, en uno de los lugares más transitados de la ciudad. Así hicimos que durante toda la navidad, los ojos de todos estuvieran puestos en una sola cosa: nuestro logo.
This professional campaign titled 'TREN MASTERCARD' was published in Colombia in December, 2018. It was created for the brand: MasterCard, by ad agency: McCann Erickson. This Design, Experiential, and OOH Outdoor media campaign is related to the Electronics, Technology, Public Interest, and Recreation, Leisure industries and contains 3 media assets. It was submitted 4 months ago by Director Creativo Asociado: David Romero Alvarez of Archer Troy.
Credits
McCann Erickson Colombia
DirectorCreativo: Andrés Salamanca.
Head of Art: Andres V. De la Oz
Copywriter: David Romero Álvarez
Art Director: Felipe Álvarez
