EL ARABY
Description
This campaign is built around presenting home appliances as an essential part of everyday family life, rather than just products or seasonal offers.
During celebratory moments such as New Year’s, family gatherings become the heart of the occasion, and home appliances play a role in enhancing warmth, comfort, and togetherness within the home.
The campaign features realistic family scenes set in middle-class homes, capturing natural interactions filled with warmth and emotion.
Family members are portrayed in candid moments without direct eye contact with the camera, creating an authentic and intimate atmosphere.
The appliances are integrated naturally into the scene—either in use or presented as wrapped gifts—reinforcing the idea of appliances as meaningful, long-lasting gifts.
The campaign consists of four main posters, each representing a different season of the year, while maintaining a unified visual identity and emotional tone.
The New Year poster focuses on family warmth and togetherness, using subtle festive elements to reflect the season without visual clutter.
The campaign aims to build an emotional connection between the audience and the brand by positioning home appliances as a valuable part of everyday moments that bring families closer together.
This student campaign titled 'EL ARABY ' was published in Egypt in January, 2026. It was created by ad school: The Higher Institute Of Applied Arts. This Design medium campaign is related to the Electronic Devices industry and contains 5 media assets. It was submitted 28 minutes ago by Graphic Design student: Salma Yasser of Higher Institute Of Applied Arts.
Credits
Design by : Salma Yasser /Sama Ehab / Shahd Mahmoud / Lotfy Mohamed Under Supervision : DR.Eman Salah
