EA Sports FIFA

El Alebrije

Agency: BBDO


Mexico has always been a key market for FIFA, unfortunately, whe it comes to the Ultimate Team Platform, everything revolts around European teams, European players, European uniforms, creating a challenge to engage with the mexican gaming community.

If we wanted to honor Mexico, we knew we had to showcase their cultural heritage and design.

That's why we created "The Alebrije".

This professional campaign titled 'El Alebrije' was published in Mexico in April, 2023. It was created for the brands: EA Sports and FIFA, by ad agency: BBDO. This Design and Digital media campaign is related to the Gaming and Sports industries and contains 3 media assets. It was submitted 5 months ago by Creative Director: Jose Miguel Cartibarra of BBDO Mexico.


Advertising Agency: BBDO México
Chief Executive Officer: Camilo Plazas
Chief Creative Officer: Benjamín Pedrero
Group Creative Director: Sebastián Urrutia
Creative Directors: Agustín Orueta, Andrés Rivera, José Miguel Cartibarra
Art Directors: Carolina Avendaño, José Miguel Cartibarra, Doab Choudhuri, Andrés Muñoz
Copywriters: Agustín Orueta, Andrés Rivera
Post Production: Mario Trujillo / Nootrópica
Brand Marketing Lead: Felipe Villarreal


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