Description
Allbirds, a global lifestyle brand that innovates to make footwear and apparel products in a more planet-friendly way, introduces its latest campaign, “Effortless by Nature” for its new Tree Glider shoe. Committed to crafting products with natural materials, Allbirds encourages its wearers to embrace their human nature. Allbirds uses this duality of nature as a guide, underpinning its creative direction. This key insight helped lead to the creation of “Effortless by Nature”. Developed in partnership with creative agency Sid Lee, the six vignettes evoke an effortless, organic feeling, depicting Tree Glider-wearers practically floating through outdoor scenes or scaling walls with ease due to the lightness and comfort of their shoes, made from airy tree fiber fabric and a super light midsole.
This professional campaign titled 'Effortless by Nature' was published in United States in August, 2024. It was created for the brand: Allbirds, by ad agency: Sid Lee. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 1 month ago.
Credits
Sid Lee
Tom Ramsden, CEO of Sid Lee USA
Kris Manchester - Global Chief Creative Officer
Brad Getty - Creative Director
Jason Getty - Associate Creative Director
MC Cabral - VP, Head of Strategy
Alison Stewart - EVP, Strategy and Transformation
Damien Bertels - Design Director
Rachael Smith-Kipnis - Director, Client Partnerships
Marianne Pizzi - EVP of Client Partnerships, North America
Allbirds
Kelly Olmstead - Chief Marketing Officer
Adrian Nyman - Chief Design Officer
Marko Kennelly Ullman - Global Brand Creative Director
Annie Vranizan - Senior Director, Global Brand Marketing
Katie Entler Woods - Senior Manager Marketing Operations
Production House: COLOSSALE
Executive Producers: Gabriel Roussil, Smith
Line Producer: Nicolas Fontaine
Director: Fred de Poncharra
DOP: Julien Lascar
Photographer: Elliott Wilcox
Local Production: Munchhaüsen
Line Producers: Shota Aliana & Sandro Aliana
