Juan Valdez

Ecuadorian sunrises

Agency: Punto 99


Our concept was born as a tribute to the beautiful sunrises of Ecuador and to all the thousands of Ecuadorians who welcome a new day with a cup of coffee. For Ecuadorians, the morning "cafecito" is more than just a burst of energy, it is a ritual to welcome a new day with the best attitude and energy.We made a series of prints to show what these sunrises look like in the morning in the country's 24 provinces.

This professional campaign titled 'Ecuadorian sunrises' was published in Ecuador in September, 2023. It was created for the brand: Juan Valdez, by ad agency: Punto 99. This 360°, Digital, and Print media campaign is related to the Food industry and contains 14 media assets. It was submitted 7 months ago.


CEO: Javier Reyes
DGC: Santiago Landaburu
Creatives: Pablo Olmedo Velarde / Alex Ruales
Copywriter: Gonzalo Arrieta / Andrés Ramirez
Art Direction:  André Palacios / Paulo Guzmán / Diego Rivera / Hector Romero
Design: Alejandro Flores / Juan Sebastián Bermeo / Pablo Daniel Sierra / Gustavo Hualpa / Martina Torres
AI Generator: André Palacios / Hector Romero


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