Description
Soñemos en Grande is a CHERY campaign that turned a shared national hope into something possible to see: Ecuador becoming champion.
Through an animated commercial, the brand imagined the moment generations of Ecuadorians have waited for, taking it from the pitch to the streets, to families, and to a collective celebration. The piece was created with Ecuadorian talent and developed together with **HANKA, an animation production company**. It was crafted **100% by hand**, with no AI used in the project, carefully building every character, gesture, and scene to represent the country’s diversity, hope, and passion for football.
More than a campaign, it was an invitation to believe: when a country can see itself as champion, it can begin to dream bigger.
This professional campaign titled 'Ecuador Soñemos en Grande' was published in Ecuador in June, 2026. It was created for the brand: Chery, by ad agency: Norlop VML Ecuador. This 360° and Film media campaign is related to the Automotive and Personal Transportation industry and contains 7 media assets. It was submitted about 2 hours ago by Andres Sanchez of Norlop VML.
Credits
Advertising Agency: Norlop VML, Quito, Ecuador
CEO Norlop VML: Cecilia Solá | Francisco Solá
General Manager: Rafael Ordóñez
General Account Director: Valeria Izquierdo
Chief Creative Officer: Danilo Molina
Creative Director: Andrés Sánchez
Lead Copywriter: Karina Ron
Art Directors: Roberto Guevara
Graphic Design: Madelein Gálvez | Juan Ordóñez
Account Executive: Paullette Arce
CEO, Corporación Maresa: Santiago Castro
Chery Ecuador Manager: Andrés Cadena
Chery Ecuador Marketing Manager: Christian Cazar
Chery Ecuador Marketing Coordinator: Camila Ron
