Description
Cadbury Creme Egg is bringing its recently-launched EATertainment streaming platform into the real world with a retro video shop experience, exclusive to John Lewis & Partners Oxford Street. The activation was developed in partnership with creative agency ELVIS. ELVIS has partnered with Cadbury and John Lewis & Partners to bring a personalised EATertainment experience to shoppers, as the chocolate brand seeks to drive broader reach beyond traditional broadcast channels. Tapping into nostalgia for video shops of the past, the activation brings back the classic video store, where customers can browse the titles available on the EATertainment platform and watch content highlights while choosing their Easter treats.
This professional campaign titled 'EATertainment activation' was published in United Kingdom in March, 2020. It was created for the brand: Cadbury, by ad agency: Elvis. This Experiential medium campaign is related to the Confectionery, Snacks industry and contains 3 media assets. It was submitted about 3 years ago by Owner: Julia Conroy of Julia Conroy Limited.
Credits
Advertising Agency: ELVIS, London, United Kingdom of Great Britain and Northern Ireland
Production Agency: Fuel4
