Eat the Road
Volkswagen needed to find an innovative way of demonstrating the awesome road-eating power and acceleration of the new Volkswagen Golf R in magazines to increase sales. So, an edible insert that literally gave people the chance to “Eat the road” was conceptualised and placed in a motoring magazine.
This professional campaign titled 'Eat the Road' was published in South Africa in April, 2011. It was created for the brand: Volkswagen, by ad agency: Ogilvy. This Print medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 12 years ago.
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jonathan Lang
Copywriter: Tommy Le Roux