To celebrate GMC's 25-year partnership with the Calgary Stampede, we created something everyone except the competition could enjoy; Dirty Floss. Inspired by our print ad, we gave thousands of Stampeders a taste of GMC's power throughout the 10 day event. It was pretty sweet.
This professional campaign titled 'Eat Our Dust Candy Floss Stand' was published in Canada in August, 2011. It was created for the brand: GMC, by ad agency: McCann. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: MacLaren McCann, Toronto, Canada
Group Creative Directors: Cam Boyd, Troy McGuinness
Creative Director: Sean Davison
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Digital Illustrator: JP Goulet