Firing shots in the air as a warning or celebration is a fairly common practice. But as these "errant bullets" inevitably return to the ground, they reach speeds of 136-205 mph. Threatening to cause major injury, or even death. Last year alone, 617 people fell victim to errant bullets throughout America.
This student campaign titled 'Easy Targets' was published in United States in May, 2016. It was created for the brand: Coalition to Stop Gun Violence, by ad school: Miami Ad School. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 6 years ago.
Advertising Agency: Miami Ad School, Miami, USA
Art Directors: Daniel Jaramillo, Sara Andrews
Copywriter: Miguel Felipe Molina