Agency: Y&R


AMI is a NGO that sends doctors and nurses to areas hit by natural disasters or wars. To do so it always asks for the public's contributions. This Y&R Portugal poster that is made of "your turn" tickets. The whole of the poster shows a picture of the destructed Sichuan town in China but when you take off a ticket you both eliminate the image and get a thank you message and the account number to where you should send your contribution. The poster appeared at pharmacies and drugstores.

This professional campaign titled 'Earthquake' was published in Portugal in October, 2008. It was created for the brand: AMI, by ad agency: Y&R. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 15 years ago.


Advertising Agency: Y&R Lisbon, Portugal
Creative Directors: Pedro Ferreira
Art Director: Pedro Ferreira
Copywriter: Judite Mota
Photographer: Corbis news

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