In today’s prevalent hook up culture, millennials often take the consequences of unprotected sex very lightly. We take the conversation to the most relevant channels where they look for casual sex i.e Dating apps Introducing DUREX VERIFIED- a verified badge which lets the other user know that the durex verified person believes in safe sex and is a condom user. Thus swiping the risks of STDs/STIs away.
This student campaign titled 'Durex Verified' was published in India in July, 2019. It was created for the brand: Durex, . This Integrated medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 2 years ago by Visualizer: Ria Jatakia.
Advertising School: Sophia Polytechnic, Mumbai, India
Art Director / Copywriter: Ria Jatakia