The necessary protection for a hot summer
Greek summer is notorious for being hot. Maybe even too hot… It’s when the sun shines the brightest and romances glare even brighter. That’s why you need to take with you all the things that will enable you to experience it to the fullest and avoid any unwanted surprise.
In this social media campaign for Durex Greece, we leveraged all the “summer essentials” that people take with them to protect and enjoy themselves during their vacations and combined them with Durex products, to highlight that sex protection is equally important.
Each scene utilizes a highly relatable aspect of Greek summer and is accompanied by suitable copies, to playfully create the analogy between the different “types” of hotness.
This professional campaign titled 'Durex - Summer Campaign' was published in Greece in July, 2022. It was created for the brand: Durex, by ad agency: Socialab. This Digital medium campaign is related to the Health industry and contains 3 media assets. It was submitted 5 months ago by Chief Strategist: Tasos of socialab.
Advertising Agency : socialab, Athens, Greece
Creative Director: Thanasis Chondronasios
Associate Creative Director: Katerina Geraniou
Art Director: Maria Chanioti
Senior Copywriter: Dimitris Grimanelis
Copywriter: Alexandros Athanasiou
Account Director: Vasiliki Koulouri
Account Manager: Maria-Anneta Theochari
Chief Strategist: Tasos Veliadis
Head Creative: George Paschalidis