Durex - Summer Campaign

The necessary protection for a hot summer

Greek summer is notorious for being hot. Maybe even too hot… It’s when the sun shines the brightest and romances glare even brighter. That’s why you need to take with you all the things that will enable you to experience it to the fullest and avoid any unwanted surprise.

In this social media campaign for Durex Greece, we leveraged all the “summer essentials” that people take with them to protect and enjoy themselves during their vacations and combined them with Durex products, to highlight that sex protection is equally important.

Each scene utilizes a highly relatable aspect of Greek summer and is accompanied by suitable copies, to playfully create the analogy between the different “types” of hotness.