Metro Trains

Dumb ways to die toys

Agency: McCann


After having created one of the world's most viral videos, then followed up with a game app which went to #1 in 18 countries with over 30 million players, McCann Melbourne and Metro Trains have created a range of plush toys in the latest extension of the Dumb Ways to Die rail safety campaign. The toys will be sold globally, and be available in sizes from tiny to ridiculously huge. Every toy will be tagged to link back to the DWTD website which is full of safety tips.

This professional campaign titled 'Dumb ways to die toys' was published in Australia in January, 2014. It was created for the brand: Metro Trains, by ad agency: McCann. This Direct medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 10 years ago.


Advertising Agency: McCann, Australia
Director: Julian Frost
Executive Creative Director / Creative Director: John Mescall
Art Director: Pat Baron
Designer: Commonwealth Toys and Novelty


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