Description
Smartphones are dominating our lives. People spend hours on their smartphone every day, which then turns into years. This campaign highlights the power of a phone with minimum features. Allowing people to disconnect from technology and reconnect with a more fulfilling life. People crave more genuine experiences to create moments that truly matter. The Light Phone does less so people can do more with their time. It’s not a smartphone, but a dumb phone. In this case, Dumb Is Good.
This student campaign titled 'Dumb Is Good' was published in United States in February, 2025. It was created for the brand: Light Phone, by ad school: Miami Ad School. This Digital, Film, and OOH Outdoor media campaign is related to the Electronics, Technology, Health, and Personal Accessories industries and contains 5 media assets. It was submitted 1 day ago.
Credits
Miami Ad School: New York
Copywriter: Aidan Haas
Art Director: Kate Beaty
