ADVERTISING

ALAViDA

Dry-Curious

Agency: Circus Maximus

Description

ALAViDA is a modern alcohol treatment that combines medication and coaching or therapy tools powered by technology. ALAViDA has helped 82.5% of clients struggling with heavy drinking regain control of their relationship with alcohol. The objective is to build awareness of the ALAViDA brand and encourage people to reflect on their drinking—in a non-judgmental and lighter way—and ultimately, get the name out there for corporations that are investing in their employees’ health.
The “Dry Curious” campaign launched in Vancouver, Canada, and will run through Dec. 22. The media focuses on OOH (posters in bars, interior car cards and digital wayfaring posters on transit kiosks), digital/programmatic, social, and geofenced mobile. The photography demonstrates the physical pain of a hangover and the lack of energy and motivation that often result from heavy drinking.

This professional campaign titled 'Dry-Curious' was published in United States in December, 2019. It was created for the brand: ALAViDA, by ad agency: Circus Maximus. This Integrated medium campaign is related to the Health and Pharmaceutical industries and contains 6 media assets. It was submitted almost 3 years ago.

Credits

Advertising Agency: Circus Maximus, NYC, USA
Chief Creative Officer: Ryan Kutscher
Creative Director: Christiana Guzman
Art Director: Kelsey Haight
Copywriter: Frances Webb
Photographer: Jason Leiva
Print Producer: Sheri Radel Rosenberg
Integrated Head of Interactive Production: Paul Sutton
Integrated Producer: Rael Kenny

Shazar Home & G...

ADVERTISING

iStock Essentials

Aerial view of Alameda residenti...

Artist: Michele Rinaldi

iStock Essentials

Aerial view of Alameda residenti...

Artist: Michele Rinaldi

iStock Essentials

Aerial view of Alameda residenti...

Artist: Michele Rinaldi

iStock Essentials

Flag of Alameda County, Californ...

Artist: istockmaradona

iStock Essentials

Flag of California state, region...

Artist: Дмитрий Ларичев

iStock Essentials

Flag of California state, region...

Artist: Дмитрий Ларичев

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.