Dropp the Bad Stuff

Agency: SWAT by Kirshenbaum

Jonathan Propper, Founder and CEO of Dropps

Dropp the bad stuff.


Dropps CEO Jonathan Propper and a host of other characters seductively shed layers of clothing, revealing bodies of all shapes and sizes, and encourage the viewer to dropp the waste, dropp the toxic and dropp the bad stuff by switching to Dropps. 

Dropps’ innovative laundry products help eliminate the big, toxic, single-use plastic jugs and get rid of the B.S. (“bad stuff”like excess water, dyes, optical brighteners, etc.).

In fact...

Dropps literally invented the laundry pod. Yet most people have still never heard of Dropps. Dropps developed this provocative ad to ensure that people will remember the Dropps name when doing laundry and won’t be able to hold back a smile when they think of it. 

This professional campaign titled 'Dropp the Bad Stuff' was published in United States in June, 2022. It was created for the brand: Dropps, by ad agency: SWAT by Kirshenbaum. This Content, Digital, and Integrated media campaign is related to the Household Products industry and contains 2 media assets. It was submitted over 1 year ago.


Brand: Dropps

Creative Agency: SWAT by Kirshenbaum

Production House: Visual Country

Director: Chelsea Lee

CMO: Elena Lécué


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